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GOOD Magazine and Jumo: A powerful partnership for change
A new partnership emerged this week that is exciting on several levels. On Tuesday, Mashable announced that GOOD magazine had acquired the social networking platform for non-profits called Jumo that...
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charity: water’s 5-year anniversary: Drilling for hearts of gold
This September marks the fifth anniversary for charity: water, and I’ve had the priviledge of knowing some of the people involved in the organization for much of that time. I first met its founder,...
View ArticleRobert Tercek: This Week In Social Media
Robert Tercek kindly invited me on his new show ‘This Week in Social Media‘ last week. As one of the world’s most prolific creators of interactive content and former President of of Digital Media at...
View ArticleWhy social good is good business for brands and advertising
I recently had the pleasure of chatting to Mark Woerde who’s great new book takes a deep dive into research that explains why social good is increasingly important to consumers around the world and...
View ArticleChoose your favorite non-profit and then make its day
For-profit and non-profit partnerships are critical to the future of branding and sustainable capitalism. Yet both are facing different but complementary challenges. For-profit brands must become more...
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The New Measure of Networked Non-Profits: A book by Beth Kanter and Katie Paine
Beth Kanter and Katie Delahaye Paine have written a book that is the essential 21st-century guide for non-profits using social media. Kanter, a long-time thought leader in the non-profit field, and...
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Instruments for Peace: How social media can amplify the music of peace
Each year we discover new ways in which social media can help give voice to those without support and help create a more just and equitable world. One such opportunity has arisen in the Congo where...
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Cultural Leadership: How to Command Attention on a Global Scale
In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our...
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Announcing the final speaker line-up at the 2014 We First Brand Leadership...
Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task...
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Chris Crummey, World Wide Executive Director of Sales – Social Business, IBM,...
There is no name more synonymous with social business than IBM and we are extremely fortunate that Chris Crummey will be sharing his expertise at the We First Brand Leadership Summit on Oct 7-8th in...
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